GoToMarket Clarity for B2B SaaS/Tech Scaleups on Funnel, Tools and Org

Workshop based 1:1 Coachings specifically for first-time and senior Marketing Executives/Founders at B2B SaaS & Tech Scaleups - roles including CMO, VP Marketing and  Head & Marketing.


Markus Feigelbinder
Executive B2B SaaS Coach
Some companies we'd the pleasure to work with:

Markus Feigelbinder

Serial Founder and B2B SaaS Advisor

“Over 90% of CxOs say that they enjoy the process of receiving coaching and leadership advice.

Meet Markus Feigelbinder, your B2B GTM Coach

I'm a serial founder (raised €30m+), ex-CMO, ex-COO and revenue leader (Gründerszene Growth Award 2019) . I've run marketing & product in start-up, scale-up and enterprise environments. But above all, I know how to build & scale leadership functions and marketing & sales organisations without burning people or breaking the system.

Passionate about helping B2B SaaS & Tech companies to grow scale to achieve success.

Forbes AI30 | Deloitte Technology EMEA Fast 50 | AppliedAI

What's included in your coaching?

Session per week
Proven Templates

What will I get?

The SaaS Machine helps founders and marketing leaders build high-growth B2B companies. Get that rare but addicting feeling that comes when you know exactly what to do next, with a supporter in me to champion you but also push you.

Introduction For Marketing - Course X Webflow Template

Weekly 1:1 Working Sessions

4 growth sessions per month of 60 min with Markus via Zoom or in person in Munich)


Access to proven Frameworks and Templates

Access to proven frameworks and templates to implement within your organisation for building your marketing function at scale.


Connect with Peers

I help you build a network of peers in similar roles and learn from each other.


Personal Action Portal

Access to private ‘knowledge portal’, with coaching call notes, action tracking, homework documents and custom development documentation. As well as access to how-to guides and must-watch videos.

What topics are covered in the coaching?

We'll make sure you understand all of marketing. You'll deepen your skillset in your areas of expertise, add breadth in new areas, and learn how to hire and scale your team.

Goal Setting & Prioritization

Growth Levers & Channel Strategy

Positioning & Messaging

How to Hire

Marketing Org Design

Content Strategy

Sales Handoff

Brand Building

Web Strategy

Martech Stack

Audience Segmentation


Product Launches

Funnel Strategy


Competitive Analysis

Product Marketing

Partnering with Product & Sales

Working with Founders

Whatever's Blocking You Right Now

Hear what our amazing clients say

We've built marketing teams from the ground up a handful of times and now advise marketers and founders—so we understand what it's like to be in your role. We really like using our experiences to help other marketers grow their careers.

Testimonial - Course X Webflow Template

"This coaching has all you will need to know about growth marketing"

When I made my transition to the start-up world, Kathleen was my first call. Her experience and passion for growing early-stage teams are unparalleled. She’s my go-to sounding board and others would be lucky to work with her.

Oliver Brintzer
VP of Marketing

Frequently Asked Questions

Need help?

What type of company is a good fit?

I'm solely coaching B2B SaaS and Tech scaleups - as long as you have some kind of marketing & sales funnel we are game. Stage wise, you already have  a solid product market fit (PMF), good revenue traction and at least a  small marketing / sales team.

What type of roles do you coach?

Whether you are a CMO looking for a coach, a VP/Head of Marketing or a Marketing Director, you will have access to the best coaching for you.

Or if you are CEO in need of Marketing Coaching or a founder who needs marketing coaching – you will be covered by my coaching.

What is my time investment?

The program is about maximizing your work’s impact while dedicating minimal time to anything outside your actual work. This is a combination of our 1:1 calls (ca. 1h per week) and whatever amount of 'home work' you are willing to do.

Can my team participate?

Yes, on our 1:1 calls, feel free to invite a team member or two. It is your time to use however. However, on our mastermind calls, I’d ask that only 1 person per company appear, so as to avoid the conversation tilting too far towards one company’s problems. Separate from this offering, I often consult whole teams.

I have more questions. Can we chat?

Yes! Happy to schedule a call to help you make an informed decision. You can book a time with me here.

Start your coaching today!

Why this works? It's a combination of personalized feedback, clear next steps, and accountability.